Rossway

A destination designed for both guests.

At Rossway we are diversifying a previously private rural estate. The first project is a full-service dog fun park. The brief begins with the dog: room to run and explore, a quieter place to withdraw, and a choice about when to meet other dogs. For the person alongside them, the same visit should offer a walk, company and a reason to come back.

We’re in the early stages of designing a wider human-and-dog wellness and longevity destination. A UK community study found that dog owners walked more and were more likely to meet activity guidelines. It did not establish that owning a dog causes better health. The park gives us a way to learn from local visitors before expanding: which experiences work for both guests, and which bring them back? The park is coming first; the wider destination is in design.